Experience Across Real Businesses — Not Hypotheticals

Brand strategy, growth, and execution for a consumer brand in the home fragrance space, spanning ecommerce, retail, marketing, and media.

Experience includes brand positioning, social media growth, influencer development for marketing, and marketplace expansion across Amazon Seller Central, Walmart Marketplace, and TikTok Shop. Led retail store design and build-out, along with wholesale strategy that secured placement in multi-location retail spaces.

Executed press releases and media outreach resulting in national coverage, including features on Fox, Women’s World, Radar, The Hollywood Reporter, E!, and placement connected to the MTV Movie Awards. Oversaw PR strategy, influencer partnerships, email marketing for conversion, and end-to-end brand execution across digital and physical channels.

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Brand positioning, marketing strategy, and growth execution for a multimillion-dollar luxury cabinetry and millwork business serving high-net-worth residential and professional clientele.

Experience included refining brand positioning, developing digital growth strategy, and leading physical-location marketing initiatives designed to attract homeowners, designers, and industry representatives. Built and launched the company website to support brand credibility, lead generation, and long-term scalability.

Increased social media presence and following through the creation of on-brand video content aligned with the company’s luxury positioning and craftsmanship. Oversaw EDDM campaigns, luxury PR mailers, press releases, and targeted outreach, resulting in high-value meetings with homeowner representatives, designers, and key decision-makers.

Supported the development of scalable marketing systems appropriate for a premium, project-based business operating at scale.

Brand strategy, digital presence, launch marketing, and ongoing consulting support for a boutique Pilates studio.

Provided early-stage brand consulting focused on positioning, clarity, and alignment within a competitive wellness market. Built and launched the studio’s website, including full integration of scheduling and booking systems (Mindbody), creating a seamless client experience from discovery to booking.

Developed and marketed class offerings, packages, and membership structures to ensure brand alignment, clarity, and ease of conversion. Led social media marketing and on-brand video content creation to announce the studio launch, promote offerings, and build early awareness and momentum.

Continued to provide ongoing consulting and brand direction, supporting decision-making around marketing, messaging, and growth to ensure consistency and alignment as the business evolves.

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Brand development, digital strategy, and growth support for a startup manufacturer specializing in custom cabinet doors sold online to homeowners and other cabinet makers.

Joined at the startup stage, leading brand positioning and messaging from the ground up. Experience included full website development with custom coding, building ecommerce infrastructure, and establishing a digital presence designed to support both direct-to-consumer and business-to-business sales.

Worked closely on foundational strategy, product positioning, and systems that supported early growth, credibility, and scalability for a manufacturing-based business operating across multiple customer segments.

Content strategy, growth direction, and monetization support for a niche pet influencer account (@theyorkie_mylo).

Provided strategic direction for content planning, on-brand video creation, and audience positioning to support monetization. Guided outreach and partnership strategy, resulting in multiple paid and gifted brand collaborations within the first week of consistent posting.

Experience included identifying brand alignment opportunities, positioning the account for partnerships, managing outreach, and supporting deal acquisition — demonstrating an understanding of how brands evaluate creators and invest in influencer collaborations.